More people continue to flock to the web to try and boost their business, and for good reason.
The web offers you the ability to almost instantly increase the amount of people your business is exposed to. At the same time it allows you to communicate with literally thousands (millions in some cases) of your hottest prospects, past clients, and best customers with just the click of a button. This can improve your results almost overnight.
One thing that a lot of people are really struggling with is trying to master Google advertising. This is simply so because they incorrectly believe it is too expensive to use for anything other than gigantic businesses. Hopefully this quick article gives you all of the insider information you need to move forward with this platform.
Google advertising is accessible
Regardless of what you may have heard in the past, Google advertising across their network can be one of the most effective ways to drum up new business in ways that you’ve never before imagined. Google Ads offer you the ability to place your advertisements and marketing messages directly in front of literally millions of people each and every single month. This is the kind of exposure that your business would never have had otherwise.
Research how much you will spend on Google ads
What’s most surprising about the power behind the Google advertising platform is that you can work out how much money it is going to cost you before you have to invest even a single dollar. This is without doubt one of the biggest advantages that online SEM has when compared with old school marketing techniques such as print and TV.
All you have to do – and I mean all you have to do – is fire up the Google Keyword Tool, punch in a handful of related keywords that you want to advertise through (this is where your keyword research is absolutely mission critical) and you will be brought directly to the results for not only how much traffic is searching for that exact keyword but also how expensive it will be for you to leverage.
You will also see some related keywords that may work just as well for your specific marketing campaign, and a whole host of other information that gives you an almost unfair advantage of against the rest of your competitors – especially if they are still using the outdated methods mentioned above.
Step 1: Open the Google Keyword Tool
Do a search for ‘Google Keyword Tool’ and open the first result (if you don’t have a Google account you will need to sign up for a free account).
Step 2: Type in some Keywords
Have a quick think about the types of words that your potential customers may be typing into Google. Type them into the ‘word or phrase’ box and press search.
Step 3: Find out if people are looking for your business?
If you look at the ‘Local Monthly Searches’ column you will see how many people are searching for the words that you typed in.
Hint: look at the ‘keyword idea’ section for some suggestions
Step 4: Find out what it will cost?
If you look at the ‘Approximate CPC (Search)’ column you will see how much it will cost you per click for the words that you typed in. This figure tells you how much it will cost you per visitor.
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And there you have it – you now know how much it will cost your business to be seen by a new potential customer.