Terminology may say ‘search engine friendly’, but in actuality search engines aren’t very friendly. You need to put in a lot of effort to get your website listed with them. Website owners, especially the ones who have opted for offshore Joomla development, are generally unaware of the process of rendering their portals SEO friendly. It isn’t easy as ABC, but it isn’t difficult as the judgment of Paris. This post describes 7 simple steps which will help you lure Google towards your Joomla portal. Have a look.
Be Choosy about the Server:
Choosing the right server is essential and thus it happens to be the first step towards making your Joomla site SEO friendly. To be honest, if you are using a Windows IIS server to host you site, you are in a muddle! Things are likely to get out of hand and you may end up getting frustrated. The reason for saying so is that any of the URL rewriting modules used by IIS don’t gel well with the Joomla rewriting. And if you are on shared hosting, this can turn into real nightmare! At some instances, users have also faced installation and configuration issues on IIS. Thus, practically, it is recommended that you use an Apache server which comes pre-installed with mod_rewrite. The SEO components on your site will thank you for the same.
Actuate URL Rewriting and SEF URLs:
Go to the global Configuration section in your Joomla admin panel and enable ‘URL Rewriting’ and ‘Search Engine Friendly URLs’. Activating URL Rewriting will remove the <index.php> part from the URL. In order for the Rewriting feature to perform aptly, you need an .htaccess file and mod_rewrite enabled. On other hand, SEF URLs setting removes all the dynamic characters present in a URL and replaces them with the alias text of the menu item you are using on the web page in question.
Install JCE Editor:
JCE Editor hosts an array of features which make maintenance of your Joomla site a tad easier. The best part about the editor is- it provides a dynamic interface to add images along with dimensions and Alt tags. This in turn, renders the search engine friendly attributes to your images. It is a must-have component for every Joomla user.
Use .htaccess instead of htaccess.txt:
Now that you are rewriting your URLs to please Google, you will be required to make them a lot more alluring. And the best way to do so is to rename htaccess.txt as htaccess- a version which is supported by Joomla and mod_rewrite alike.
Manage Your Meta Data Efficiently:
While Meta keywords have become superfluous these days, title tags and Meta descriptions are still premium. If you go about managing the Meta data of your site manually, you will have to scan through each menu item or article, and edit their information one by one. Gruesome, isn’t it? Well, to make things simpler, you can make use of a component called SEO Boss, which comes laden with enticing Meta tag management features. You can edit all your Meta data from a single screen. The only shortfall is that SEO Boss may not gel well with some of your Joomla components. For ant such components you will have to do manual editing. For everything else, it is great!
f you have been planning to generate sitemaps to improve the search engine visibility of your Joomla portal lately and thought it would be best to hire Joomla programmer, then you probably haven’t heard about XMap. It is the best sitemap component available for Joomla users. With XMap in place, generating HTML and XML sitemaps is cinch. Moreover, it comes laden with great plugins which can easily integrate with Joomla components like sh404sef and Virtuemart.
Be Consistent about Internal Linking:
The most commonplace issue with using CMS is content duplicity. In order to keep duplicity blues at bay, simply be consistent about internal link building. Be cautious and strategic as you link pages internally. Always link to a single adaption of a page. Remember, content is not duplicating until something is linking to it and Google is able to list it.
Easy, isn’t it? So start implementing the aforementioned steps today and make your Joomla site a Google ally.