Getting people to open your emails is hard enough, as is keeping your emails out of the junk email folder. If you finally and miraculously get people to open your email, then you have another uphill struggle for getting some sort of a click-through. Here are seven tips to help you stay out of the junk folder, to have people open your emails and to hopefully help people click on one of your links.
What this article cannot do is specify what marketing techniques you should use when the email is open. The persuasive measures you take in order to get people to click-through is up to you, but following the advice on this article is going to help you stop scaring people away.
#1 – Be very gentle but intriguing with your subject line
The subject line is one of the areas where most people lose their customers. People do not even look at the email because of what it says on the subject line. You need to give them a very gentle reason to look at your email, because any strong selling technique is going to scare them off. Take a look at all of your junk mail and look at the many tactics used in order to get you to open the email.
Look at every junk message and make a point of avoiding all the things that they do. If you have ever been one of those people who has opened a piece of junk mail, look back at the subject line and ask yourself what about the subject line made you open it. Figure it out and then apply it to your email marketing.
#2 – Do not use the recipient’s name unless you are sure of it
People always give fake names when they sign up for stuff online, and then a day later they forget what they gave. So, when you send your email with a subject line or an opening that uses their name, they either assume it is spam or that you sent it to the wrong person.
Marketing books tell you that using a person’s name makes it more personal and engaging, but it is not the case with email marketing. Only use their name if they entered it on their card details part when they paid, as that is the only way you can know it is actually their real name.
#3 – Have people sign up to your newsletter so they expect emails
If you actually get people to agree to have your emails sent, then you are not breaking the law (how about that eh?). Also, more importantly, if you get people to sign up to your newsletter, then they are going to expect your email, or at least, they will remember that they signed up when it arrives. That way, even if your email ends up in the junk folder, the user is going to know that it is not actually junk.
#4 – Have people verify their email addresses when signing up
This is a good way of checking to see if the email address is a real one, and it will help to keep you out of the junk folder. It also increases the chances of the user pulling you out of the junk folder and putting your message into the inbox. This will make it so that your future messages end up in the inbox.
#5 – Be wary of the things that create red-flags for junk mail
There are lots of rules for this, such as using the words “money” or “sex”, or other similarly spammy words in the email. It involves things such as having capital letters in the subject line or having an email made up mostly of pictures. Check to see what makes an email service flag your email as spam/junk, and learn to avoid those things to increase your chances of getting into the inbox of your recipient.
#6 – Make sure the email loads very quickly
This is very important because lots of viewers will not hang around whilst it loads. Most people assume that if an email is taking a while to load that it is a virus, and they will often try to get away from it as fast as possible. Plus, the longer you make them wait then the more chance there is of them getting bored and just clicking off of your email.
#7 – Do not add too much media as it is often blocked
Lots of images or videos looks nice enough on an email, but most email service providers are going to block it in order to protect the user. This means that the user will only see a skeleton of your website when he/she sees it for the first time. They will have to click “unblock,” but they are not going to do that because they cannot see what the email is all about or why you sent it. So, keep the media to a minimum and try to concentrate on text. At least make it so that there is enough text to see what the message is all about first.