I have outlined some great affiliate marketing strategies/tips you can use to drive more sales and increase your commission/earnings on the affiliate program.
1. Cloak Affiliate links
First things first, avoid those ugly affiliate links by using a link cloaker. It’s the best way to make your affiliate link decent and short and at the same time increase your click through rate. To make things easy, we have a feature on the platform called DirectLink that allows you register your website and then be able to link to any product on konga.com site without adding your unique ID, This way we will still be able to track your sale otherwise your can also use the link cloaking feature and make your website look smarter
2. Write Reviews
Writing reviews is another working strategy and in my opinion I think it’s the best affiliate marketing tip. Here you’re talking about a product on just one page and this will give your readers more insight on the product you’re reviewing. If you really want to get the best out of reviews then you must mentions the features of the products you’re promoting (pros and cons), another way is to also compare your products with competitors as it’ll convince your readers into buying the product you’re promoting.
Getting the best out of Reviews
Don’t let the chronological order of your blog drown your reviews in the oceans of your archive instead you can use these little tips to make your reviews visible to your visitors
Creating a special category for reviews is the first thing you must consider. Use a rating plugin to rate the product you’re reviewing, the number of stars determines the quality of the product. If you own a website hosted with WordPress, there are few plugins that does this magic such as Author hReview, This can be configured to display recent reviews on sidebar.The more visible your reviews (and affiliate links in general) the higher the chance of making more sales.
3. Use Affiliate Links on your Post
I know it’s a no-brainer but I still have to include it for formality sake and to waste some white space too :). Instead of using direct links on products you’re recommending, try as much as possible to use affiliate links no matter how small the commission is. In fact selling a product of #5000 naira is easier than selling a product of #100,000 naira. The price of a product doesn’t actually matter, if you’ve used a product, you can recommend it to your readers regardless of how cheap or expensive it is, it all depends on the quality of the product you’re promoting. Try to cultivate the habit of blending affiliate links in your blog post and don’t depend on reviews only.
4. Email Marketing
The money is in the list, that’s a very common saying and I’m sure you know that. Are you building your list the right way? The best way to do this is to use optin forms around your blog and bait your visitors with an offer they can’t afford to bite. One thing I noticed about email marketing is that if you promote affiliate product, you’ll make some sales followed by a high rate of unsubscribers (5% – 10% or more). Don’t use your list as money making machine by bombarding your subscribers with products but minimize the interval and build your subscriber’s trust first by giving them tips, send them your new blog updates & giveaways and so on.
5. Make Use of Banners
Another advantage is making use of banners on your blog, it could be your sidebar, footer, above your content or header. You can get the banners of affiliate products in the dashboard and implement the code (a one time code) on your blog. Do you know that banners do get the highest click through rate than other tips mentioned above? This is due to its attractive pictures and descriptions and it works more if those pictures keeps changing with interesting offers. You can join Konga or checkout their products
Make use of this tips above, and you will definately see great improvement in your performance.